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In today's rapidly evolving landscape, the automotive industry is undergoing transformative change. Consumer demographics are becoming increasingly younger, with demands growing ever more personalized — cars have long transcended their basic transportation function to become vital carriers of lifestyle and personal aspirations.
It is within this tide of change that OMODA & JAECOO brands have emerged. They not only harness cutting-edge automotive technologies to build two core product matrices — OMODA and JAECOO — but also deeply integrate into diverse cultural circles and personalized domains through O-LAB and J-LAND, creating limitless possibilities for users' future mobility.
OMODA's Mission: To lead the new energy vehicle (NEV) movement by focusing on futuristic, tech-forward urban crossovers built around personalization, transboundary thinking, and lifestyle co-creation.
JAECOO's Mission: To redefine the urban off-road SUV experience under the philosophy "From Classic, Beyond Classic," providing premium, high-performance vehicles tailored for modern urban elites.
The official core vision of OMODA & JAECOO is "Co-creating a better life with young people", backed by a mission focused on reshaping the future of intelligent and sustainable mobility. Because they operate as two distinct but highly complementary sister brands under Chery International, their mission targets the "people + car + life" ecosystem through specific brand paths.
